October 19, 2017

Lung Foundation Australia Brand Evolution

Lung Foundation Australia is making some important changes to our brand in an effort to better meet the needs of our different communities, including patients, health professionals, the wider community and policy makers and funders.

Recent market research, identified the need for Lung Foundation Australia to evolve our brand and strengthen our messaging in order to further increase awareness of the work we do to support and advocate on behalf of our patient population. We aim to ensure anyone with a lung disease, their families, health professionals as well as the wider community know that Lung Foundation Australia is here as a trusted source of evidence-based information and support. We are here to inspire hope for the future by funding life-changing research and to facilitate early detection and best practice clinical management. We also work to empower those with lung disease to take the important steps they can to understand and manage their disease.

Our Aim

Our approach to this brand refresh has focused on evolving and contemporising the Lung Foundation Australia brand in a way that we hope will resonate with both current and new stakeholders. Importantly, we have aimed to stay true to our heritage, honouring the original leaf concept developed by our inaugural Chairman, Professor Geoff McLennan. We have also done this work with an eye to minimising expense and wastage. We will, therefore, transition the new look gradually across resources and materials as and when they require updating.

Our New Look

The new Lung Foundation Australia brand represents a modern and dynamic revitalisation of the original, and a positive step forward for the organisation. We have strived to ensure the values and essence of the organisation and our stakeholders were not compromised, rather enhanced and strengthened through a refreshed public image.

We hope you will welcome our new look.

Our new look will be officially released through Lung Health Awareness Month in November.